How do you restore the luster to an iconic American brand in decline? By casting a wider marketing net. I guided Honeycomb Cereal as Creative Director for ten years, reversing brand erosion by first adding tweens to our historically kid-targeted marketing mix, then going after teens and select adult niches. The result? Several years of double-digit growth.
![](https://cdn.myportfolio.com/fcf6cfa3ed33fe07f39b1ccfabab13fc/772345f5ec237c1884ba54f8_rw_1200.jpg?h=9cbab162406ecba404569263bccbc3f7)
CONSUMER MAGAZINE - "Spoons" - Honeycomb Cereal - Kraft Foods, client
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TEEN GIRL PRINT - Magazine campaign - "SHAPES"
![](https://cdn.myportfolio.com/fcf6cfa3ed33fe07f39b1ccfabab13fc/a3fa1b7db22e7dd9767b8dc2_rw_1200.jpg?h=5c3e98e2d005acb33f24a0c3e8006d1c)
TWEEN BOY TARGET - Out-of-home campaign - "GOT THE MOUTH FOR IT?"
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TEEN BOY PRINT - Magazine campaign - "IT'S A SIZE THING"
![](https://cdn.myportfolio.com/fcf6cfa3ed33fe07f39b1ccfabab13fc/c67f659b504e5fcba52382dc_rw_1200.jpg?h=bee530487e4f494af44a9cd430a840ed)
FEMALE TARGET 18-34 - Magazine campaign